Log-in / Create Account  
DMA:2010 Annual Meeting Session List
Click here to search this conference.
Display sessions grouped by:
Track Session Code Speaker Date

Track: 

Acquisition and Lead Generation
Behavioral and Trigger Marketing
 Brand and Social
 Creative and Lead Generation
 Cross-Channel Marketing
 Database, Measurement and Attribution
 Direct and Digital Marketing Fundamentals
 Leveraging Emerging Channels
 Retention and Loyalty
 Corporate and Social Responsibility
 Ask the Experts
 Intensives
 Keynotes
 ECHO Spotlight
 B2B Intensives
 Thought Leadership Series
 Vendor Solutions Showcase
 Master Class
 Strategic Summit
 Online Marketing Summit
 Nonprofit Day
 DMA en Español
 Featured Session
 Social Media Marketing Certification
 Unused
 Unused Acquisition and Lead Generation
 Unused Creative and Production
 Unused Database, Measurement and Attribution
 Unused Direct and Digital Marketing Fundamentals
 Unused Leveraging Emerging Channels
 Unused Brand and Social
 Unused Cross-Channel Marketing
 Unused Retention and Loyalty
 Unused Behavioral and Trigger Marketing
 Non-Track
 Web User Experience
 Search Engine Marketing Experience
 

Acquisition and Lead Generation

  21 Secrets of Top Converting Websites 
  When it Make Sense to Outsource Lead Generation 
1000  Teaching Elephants to Dance - Making Branded Timeshare Marketing Nimble   
1040  Creating Strategic Planning Roadmaps   
1050  Maximizing Social Media ROI 
1110  Social Media: A Promising Profitable Future Or A Time And Money Sink-Hole?   
360  Going Global - How to Succeed in the International Marketplace   
530  Deliver Stronger B2B Demand Generation Results   
540  Build Market Share with Proven Customer Acquisition Strategies   
605  Advanced SEO: How to Get Great Links At Little to No Cost   
640a  Using a Metrics-Based Process for Generating Sales-Worthy Leads 
730  13 Tactics to Super-Charge Your Social Media Marketing Efforts 
900  Making Search Engine Marketing Pay   
910  B2B Segmentation and Grading - Prioritizing the Marketing Effect   
930  Optimizing Your Online Strategy Using DRTV   
AM09-0053  What's Working Now: Email, Online and Direct Marketing Programs (BBPD) 
AM09-0143  Take the risk out of starting over in healthcare marketing   
AM09-0326  Take Email Marketing to the Next Level and Beyond with High ROI Campai   
Back to Top
Behavioral and Trigger Marketing

  Delivering on Customer Expectations with Behavioral Messaging   
1070  Rx for Customer Relationships : How to engage in real-time dialog in your multi-channel customer communications 
1080  Riding the Real-time Data Wave: How Marketers Can Drive Enhanced Performance by Recognizing Consumer Life Events   
220  Turning Direct Marketing Dollars into Display Advertising Dollars   
240  Event Triggered Marketing Solutions: Which One is Best for You?   
810  Predicting the Behaviors That Drive Customer Profitability   
AM09-0107  Own Local: How Multi-Unit Businesses are Getting Trigger Happy Locally 
AM09-0145  Six Reasons Why Marketers Should Embrace the Cloud   
AM09-0286  Marketing. Changed Forever: Cross-Channel Life Cycle Marketing for Today's New Marketer 
Back to Top
Brand and Social

  Dispelling the Myths and Measuring the Value of All Things Social 
  Facebook   
  Integrating Social Strategy into B2B Demand Generation: Rockwell Automation''s Story 
  Optimizing Your Facebook Ads Campaign   
  Your Email Can be More Sociable   
1020  Secrets of Your Social Marketing Strategy 
1030  Social Media Protocols: What You Need to Know Before Your Team Starts Posting, Tweeting and Commenting   
1060  How Traditional Brands Are Successfully Engaging Millenial Moms in Digital and Social Media 
1100  Attention, Retention, and Acquisition: Using Social Media and Facebook to create a powerful direct marketing channel 
320  Social Media and Your Marketing Plan   
330  Driving a Global Facebook Marketing Strategy That Works   
500  Monetizing Your Social Content 
510  Partnering Loyalty and Social Marketing to Retain and Grow Your Customer Base   
541  The Intersection of Social Media and Direct 
700  In Pursuit of the New Consumer: Creating a Captivating Brand Experience 
740  How Social Media Will Accelerate the Adoption of CRM for Brand Marketing   
780  Launching a Social Shopping Channel with Facebook   
880  Campaign Strategy in Social Media   
890  Get Inside the Mind of Your Customer and Get Lifetime Results   
990  The Automation of Socialization 
Back to Top
Creative and Lead Generation

  A Brand Story - From Idea to Results: Using Social Media Marketing 
1010  Harnessing Human Behavior: 13 Steps to Must-Read Mailings   
1090  Ultimate Email Marketing: Big Brands Square Off 
300  Creative Masterclass 
310  Five Silo Busters for Social and Email Content 
480  Creating Unforgettable Customer Experiences 
490  How Twitter Killed Direct Marketing Copy (Just Kidding)   
690  How Anyone Can Be More Creative in Three Easy Steps   
860  Web-to-Print: Empower your franchise and retail locations, while taking work off YOUR desk   
870  Creative Slamdown! What Happens When Great Creatives Have to Sell the Most Boring Products   
AM09-0061  The New Normal: Integrating Interactive and Print   
AM09-0185  Web Design for ROI: Testing Your Way to Success 
AM09-0289  Testing the Global Marketplace: Finding the right creative tactics   
Back to Top
Cross-Channel Marketing

  An Integrated Approach to Search Marketing- How to Blend Search Findability with your Offline Marketing Efforts   
  Digitally Surrounding Your Customers Throughout the Buy Cycle 
  Español o Inglés? Understanding Language Preference and its Effect on Response   
  How to drive Social Media, Search Optimization and Sales Using Content Marketing — 12 Actionable Tactics to Improve Your Direct Marketing Business   
  Launch vs. Mature Products: How Multichannel Marketing Works Throughout the Lifecycle 
340  The Mobile Database and Multichannel Integration 
440  How TurboTax Increased Sales Through Brand Response TV   
520  Revolutionize Your Direct Marketing with Social/Mobile! 10 Strategies and 20 Case Studies   
710  Integrating digital marketing across channels 
720  A Case Study: Canary Island Tourism: A 360° Look at Engaging Social Media Strategies 
820  Going Global? Discover the Keys to a Successful Multichannel Marketing Strategy 
AM09-0032  Increase Response Amid Shrinking Budgets: A Multichannel Success Story   
AM09-0059  Reinventing Interactive and Direct Marketing   
AM09-0071  Supercharge Your Marketing by Turning Leads into Sales – Online 
AM09-0087  Consumer Engagement: Its not Just About Marketing Anymore   
AM09-0111  Engaging Boomer Women: Driving Action on Long Term Care Planning   
AM09-0152  Cover Your Man on the Court and Off! Boston Celtics - Leveraging 1to1 Marketing 
AM09-0230  Maximizing Consumer Commitment: Mapping the Customer Decision Journey 
AM09-0312  Expedia CruiseShipCenters Gets Customers and Partners on Board   
AM09-0343  Empowering Customers: How Preference Centers Enable True Multichannel  
Back to Top
Database, Measurement and Attribution

  Is 2011 The Year of Mass Adoption For Multichannel Attribution 
  Preventive Maintenance: a B2B Marketer's Guide to Managing One's Customer File 
  The United States of Email: Centralized Governance of the LiveNation States 
  Why Dell Chose Uplift Modeling Over Response Modeling 
280  Extending the Value of Your Marketing Database: TV, Mobile, Email, Online, DM 
290  Social Media Analytics: The Science of Listening   
460  New Rules for the 50+ Marketplace in an Uncertain Economy 
470  Mobile Metrics and Measurement Revealed: Understanding Engagement and Conversions in a Mobile World 
560  Know Your Opponents, Grow Your Fans   
630  How to Set Up Databases for Advanced Analytics   
670  New Measurement for the New DM 
840  Measuring the Impact of Integrated Marketing   
850  Challenge 2010: Turn Insights Into Action 
AM09-0042  How to Launch a New Product in 30 Days - A Case Study   
AM09-0129  Executing on Analytics in Retail: Data Integration Throughout Programs 
AM09-0161  Goodyear and ClearSaleing: Connecting Bricks and Clicks   
AM09-0280  Unlocking the Value of Online Display Advertising   
Back to Top
Direct and Digital Marketing Fundamentals

  DM Crash Course: Everything you need to know about direct mail marketing in less than 60 minutes!   
230  The Basics - Social Media Trends & Online Marketing Solutions 
420  Email Direct Marketing Techniques   
620  Lucky 13: Proven tips and tricks (a baker''s dozen worth) for making your copy more measurable in all media   
800  The Rise of Universal Search: A Changing Landscape   
980  Vertis Customer Focus: Unlocking the Online Shopper''s Motivations and Media Preferences   
AM09-0291  New to Database marketing? Everything You Need to Know to Get Started!   
Back to Top
Leveraging Emerging Channels

  The Mobile Mix - Integrating mobile marketing as part of your multichannel customer strategy 
260  Driving eCommerce Sales and Loyalty through Social Marketing 
270  Direct Response Interactive Video — The Shift from Lean Back to Lean Forward Consumer Experiences   
450  Digital Out-of-Home Media: A Fast-Growing Piece of the Marketing Mix 
570  How the American Red Cross Turned Compassion Into Action with Text Haiti   
650  Relevant Video: How to Lift Response with CRM-Driven Video 
660  How to Ignite Powerful Viral Effects with Digital Word of Mouth 
680  How Pandora Utilizes New Digital Platforms to Deepen Consumer Relationships 
830  Emerging Marketing - Think Cross-Channel and Cross-Device   
AM09-0046  Smart Phones, Streaming & Satellite - The NEW Radio   
AM09-0072  Leveraging New Media for B2B Marketing Success    
AM09-0210  Transformative Media - Digital, Mobile & Augmented Reality   
AM09-0298  Stay Connected: Social, Widgets, Email, Mobile & Desktop   
AM09-0302  Catalog Distribution on New Media Devices   
AM09-0315  Marketing Through Emerging Channels While Protecting Consumers   
AM09-0324  Learn How Clear Channel is Morphing Business to a Whole New Level   
Back to Top
Retention and Loyalty

  Sky''s the Limit: Delta and IWCO Build Loyalty Through Direct Marketing 
370  Loyalty Leaders Tell All: Harness the Power of Cause Marketing 
550  Icebreaker: Driving Holiday Sales Through Email 
750  RSS Communication Generating Sales   
760  Paying Loyalty Programs Forward   
AM09-0034  How to achieve the vision of customer-centric B2B approach 
AM09-0040  The Customer Engagement Nexus Big Brands Face Their Customers 
AM09-0043  How Harley Davidson Builds Champion Customers One Rider At A Time   
AM09-0165  A Case Study of Community and Relevance: BF Goodrich Nation of GO   
AM09-0189  What a Ride! Success of Huggies Enjoy The Ride Rewards Loyalty Program   
AM09-0224  Multichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit 
AM09-0225  Leveraging CRM Tools to Drive Online Business Growth   
AM09-0254  Pull Back on Product Focus and Put Customers in the Cross-Hairs   
AM09-0287  Capitalize on the wealth of customer engagement data to build loyalty   
Back to Top
Corporate and Social Responsibility

  Green, Clean ... Legal! Are you in Compliance with the U.S. Lacey Act? Don''t Find Out the Hard Way! 
  Is More Data Always Better? The Legal Risks of Data Collection, Storage and Use in Marketing   
  Print & Digital: Strategies and Practices That Earn and Measure a "Green" Return   
  Rules for Mobile Marketing: Legally Reaching Important New Audiences 
  Rules of the Road for Online & Interactive Marketing: How to Comply with the Evolving Legal & Self-Regulatory Framework   
  Sinners & Saints: The FTC on ''Greenwashing'' and How Green is Good for the Bottom Line   
  Social Media: Where the Legal Guardrails Are and How to Use Them   
  Social Responsibility: Fostering Ethical Marketing Practices 
  The Do's & Don'ts of Marketing Best Practices   
Back to Top
Ask the Experts

  A Marketers Guide to Email Deliverability: What are the key challenges in email delivery and what can you do to improve your success? 
  Bringing the Different Mobile Users to Life: A Mobile Marketing Segmentation to Build Better Relationships 
  Census 2010: What is Means for America's Marketers 
  Come Together, Right Now, Over SEM: How to Unite PPC and SEO Campaigns 
  Credit Crunch! How to Acquire & Grow Customers in the New Era of Tight Credit 
  Cross Media Campaigns-Blending Print and Interactive Programs 
  Data-Driven Strategies that Increase Multi-Channel Profits 
  Digital Marketing that Learns and Optimizes: Multivariable Ads and Landing Pages Case Study 
  Direct Mail: What Makes Your Piece Trash or Treasure 
  Direct Marketing's Birthrights To Today''s ROI-based Marketing 
  DiscMail Direct — Digital Advertising Delivered to the Mailbox 
  Divide and Conquer: Using 1:1 Email Techniques to Increase Loyalty 
  Driving Customer Engagement with Social Media Data 
  Effective Lead Nurturing: The Key to Doubling Conversion Rates 
  Email and Online Marketing Optimization in 2011 and Beyond 
  Explaining Language Preference among Foreign-Born Latinos: Toward A Conceptual Theory 
  Harnessing Non-Traditional Online Marketing Tools To Generate Brand Awareness and Leads 
  How Consumer's "Netspectations" Must Change Our Marketing Models 
  How to Use Valuable Promotional History to Drive 38% Improvement in Response from the 50+ Market 
  In Today's DVR Environment, What Gets a Commercial Noticed? 
  Incorporating Personalization into a Service Environment 
  It's About Involving Youth Directly: How to Continuously Adapt to the ''Youth Demographic'' 
  Layering Social Media into the Direct Marketing Mix 
  Lead Generation- Why Email Quality Matters! 
  Marketing to Customers in the Age of the Real-Time Web 
  Measuring Multichannel Dependencies When Everyone is Researching Online 
  Monetizing the Value of Your Marketing Investment: A Practical Approach 
  New Innovations in Subscription Marketing 
  Postage Optimization- Leverage Workshare Incentives to Maximize Savings 
  Postal Logistics and Commingling 
  s 
  Socially Enabling Your Organization: Amplifying the Value of Current Products, Programs & Services through Social Media 
  Strategies to Generate Thousands of New Customers Using Insert Media 
  The 1st Screen Revolution: Executing a Mobile CRM Strategy 
  The Next Dimension in Consumer Experience: Direct Live Communications 
  The Social Media Reckoning: Strategies for Driving Tangible Results 
  The Tweet Sound of Success: Leveraging Social Networks for Recruiting 
  Tracking Brand Sentiment for Social Media: Impact and Defense 
  What the Census means to marketing: now and for the next 10 years 
Back to Top
Intensives

  Direct Marketing University - Part I 
  Direct Marketing University - Part II 
  Direct Marketing University - Part III 
  Direct Marketing University - Part IV 
  Email Marketing Workshop And Certification Program - Part I 
  Email Marketing Workshop And Certification Program - Part II   
  Email Marketing Workshop And Certification Program - Part III 
  Email Marketing Workshop And Certification Program - Part IV 
  Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices... Guaranteed - Part I   
  Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices...Guaranteed - Part II 
  Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices...Guaranteed - Part III 
  Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices...Guaranteed - Part IV 
  Optimizing Your Website For Conversion And Business Success - Part I   
  Optimizing Your Website For Conversion And Business Success - Part II 
  Optimizing Your Website For Conversion And Business Success - Part III 
  Optimizing Your Website For Conversion And Business Success - Part IV 
010  Fast & Furious Creative Workshop - Part I   
020  Multichannel Workshop - Part I 
060  Fast & Furious Creative Workshop - Part II 
070  Multichannel Workshop - Part II   
110  Fast & Furious Creative Workshop - Part III 
1120  Post Con Session # 1: Part I: Learning About Loyalty   
1130  Post Con Session # 2: Part I: It's All About The Customer: Acquistion    
1140  Post Con Session # 3: Part I: State of Search and Social Media   
1150  Post Con Session # 4: Part 1: An Introduction to Mobile Marketing 
1160  Post Con Session # 5: Part I: Justifying Your Return on Investment / Part II: Re-evaluating Your Marketing Databse System: A How To   
1170  Post Con Session # 1: Part II: Building Loyalty and retention Strategies to Boost Sales and Profits   
1180  Post Con Session # 2: Part II: Building and Cultivating Relationships    
1190  Post Con Session # 3: Part II: Fundamentals of Website Architecture, Analytics and Social Media   
120  Multichannel Workshop - Part III 
1200  Post Con Session # 4: Part II: Deconstructiong the Most Successful Mobile Marketing Programs 
1210  Post Con Session # 5: Part III:A Primer on Databse Systems - Decifering Differences and Determining Directions / Part IV: Deadly Sins and the Ten Commandments: How to Achieve Best-Practices Database Content and Key Metrics Reporting   
1220  Post Con Session # 1: Part III: Execution and Analytics   
1230  Post Con Session # 2: Part III: The Power of the Multichannel Campaign   
1240  Post Con Session # 3: Part III: Advanced Search and Social tactics 
1250  Post Con Session # 4: Part III: The Future of Mobile Marketing: Emerging Trends and Practices 
1260  Post Con Session # 5: Part V: Embedded Intelligence, the Next Generation of Analytics / Part VI: Integrating Digital Media Data with Your Marketing Database   
160  Fast & Furious Creative Workshop - Part IV 
170  Multichannel Workshop - Part IV   
Back to Top
Keynotes

  A New Marketing Mindset... Bridging Entertainment, Technology, and Marketing 
  Marketing's NeXt Connect... The Business of Social Media 
  Pepsi Refresh: Brand Engagement Through Social Media 
  Success Has Many Fragrances: An In-Depth Look at Global E-Commerce Titan Sephora 
Back to Top
ECHO Spotlight

770V  ECHO Day- Planning To Win: A Discussion of Strategic Innovation Revealed in the 2010 ECHO Awards  
920V  ECHO Day- Creatively Superior: A Discussion of Creative Trends Revealed in the 2010 ECHO Awards 
Back to Top
B2B Intensives

250  Essentials of B2B Direct Marketing — Session 1   
430  Essentials of B2B Direct Marketing — Session 2   
640  Using a Metrics-Based Process for Generating Sales-Worthy Leads   
Back to Top
Thought Leadership Series

  How to Use Your DM Advantage and Win the Game of Social Media 
390  Next Generation: The Audience Centric Web 
400V  Enhance Consumer Insight with Social Media 
410  "Sell or Else" in the 21st Century 
590  Integrating Online and Offline Data for Digital and Direct Marketing 
600V  Global Marketing — Delivering One Voice in Many Languages 
940  A New Direct Medium Called . . . Television 
950V  Leveraging the "Voice of Your Customer" to Achieve Significantly Greater Engagement and Sales Across Social and Traditional Media 
960  Corporate Risk and Responsibility in a Web 2.0 Environment 
970  Traditional vs. Digital — Which Agency Model Will Dominate in the 2010s? 
Back to Top
Vendor Solutions Showcase

  Vendor Solutions Showcase I 
  Vendor Solutions Showcase II 
Back to Top
Master Class

  A Digital Year in Review — What You Need to Know Moving Ahead 
  Customer Communications Management   
  Integrated Media — Adjusting to Changes in Consumer Buying Behavior   
  Maximizing Your ROMI Mix   
  Welcome 
Back to Top
Strategic Summit

  Can Social Media Help Rebuild Trust? 
  Closing Remarks by Summit Chair 
  Effectively Integrating Social into Your CRM Strategy 
  Leveraging Digitally Enabled Personalization to Increase Relevance and Results 
  Platforms—Technologies: Strategies and Solutions to Achieve Optimal Business Goals   
  Strategic Online Reputation Management (ORM) — Elements of Marketing Planning 
  Structuring your Organization for Social Media 
  The Road Ahead: Opening Remarks by Summit Chair   
  Today's Media Mix Optimization   
  Today''s Privacy Issues — What Are the Implications for Marketers and Consumers — A Closer Look from the Front Lines 
Back to Top
Online Marketing Summit

  Email Plus: How to Integrate Email with Other Channels for Higher ROI 
  Improving SEO Conversions Through Social Content 
  Optimizing Conversions & ROI with Analytics 
  Real World Lessons on Effectively Engaging Your Facebook Fans  
  Social Mobile: Opportunities at the intersection of social media and mobile development  
  Welcome 
Back to Top
Nonprofit Day

  Social Media Cause Marketing 
Back to Top
DMA en Español

Las mejores Masterclasses de ICEMD del año académico 2009-2010 junto a una clase magistral ALMADI, inaugurado por una ponencia maestra de Joost van Nispen, Presidente de ICEMD, e incluyendo una Mesa Redonda participativa conducida por Mary Teahan, Presidente de IFDMA

  CLASE MAGISTRAL CREATIVIDAD EN MARKETING DIRECTO 
  Entrega de Diplomas 
  Mesa Redonda con Profesores del Curso 
  Ponencia de Clausura de Marketing Estratégico 
  Ponencia de Inauguración de Marketing Estratégico 
  Ponencia Marketing Digital y Social 
Back to Top
Featured Session

580LV  Social Media Face-Off 
Back to Top
Social Media Marketing Certification

  Developing a Social Media Marketing Content Strategy - Part 4   
  Developing a Social Media Marketing Strategy to Maximize Consumer Engagement - Part 1 
  Extending Your Marketing Reach by Distributing Your Message Through Social Media Channels - Part 3 
  Fueling the Social Media Engine with Marketing Content - Part 2 
  Managing Social Media Marketing and Integrating it into an Overall Business Plan - Part 5 
Back to Top
Unused

AM09-0106  Shrink the Funnel: Focus on the "Ready, Willing and Able" 
Back to Top
Unused Acquisition and Lead Generation

AM09-0290  B2B: Segmentation and Grading--Prioritizing the Marketing Effort for F 
AM09-0340  Why multichannel works: Achieving 12 to 1 ROI against all odds 
Back to Top
Unused Database, Measurement and Attribution

AM09-0317  Web Analytics Shootout: Identifying A Winning Solution 
Back to Top
Unused Direct and Digital Marketing Fundamentals

AM09-0063  Spend Less, Get More from your Sales Channel in DM 
Back to Top
Unused Leveraging Emerging Channels

AM09-0125  Your Email Can Be More Sociable!  
AM09-0162  Social Media: Where the Legal Guardrails Are and How to Use Them.  
AM09-0168  Heel to Toe: Payless's dual-purpose mobile ad network campaign 
AM09-0174  Case Study: Kraft Foods Mobile Evolution 
AM09-0222  A maverick, a cord hoard and a lifeliner: applying segments to mobile 
AM09-0297  Social Media Analytics: The Science of Listening 
Back to Top
Unused Brand and Social

AM09-0038  Advanced SEO: How to Get Great Links at Little to No Cost 
AM09-0098  Come Together, Right Now, Over SEM: How to Unite PPC and SEO Campaigns 
AM09-0308  Spend Smarter Not More: Comcast Case Study on Multivariable Marketing 
Back to Top
Unused Cross-Channel Marketing

AM09-0019  Multichannel Marketing  
AM09-0196  Engaging Boomer Women: Driving action on Long Term Care Planning 
Back to Top
Unused Retention and Loyalty

AM09-0307  Skys the Limit Delta & IWCO Build Loyalty Through Direct Marketing  
Back to Top
Unused Behavioral and Trigger Marketing

AM09-0266  How To Implement a Multi-Channel Trigger Marketing Solution 
Back to Top
Non-Track

030  Acquisition and Retention - Part I 
040  Email Marketing with EEC - Part I 
050  Online Optimization Workshop -Part I 
080  Acquisition and Retention -Part II 
090  Email Marketing with EEC - Part II 
100  Online Optimization Workshop -Part II 
130  Acquisition and Retention - Part III 
140  Email Marketing with EEC -Part III 
150  Online Optimization Workshop -Part III 
180  Acquisition and Retention -Part IV 
190  Email Marketing with EEC -Part IV 
200  Online Optimization Workshop - Part IV 
210V  CEO Module (CEO segment of keynote only) 
350  What's Working Now: Email, Online and Direct Marketing Programs (BBPD) 
380  The United States of Marketing: Centralized Email Governance of a Distributed Model 
610  Facebook I 
790  Facebook II 
Back to Top
Web User Experience

Join Thanh Nguyen, Director of User Experience at BusinessOnLine, as she delivers two information-packed sessions on website best practices and user experience. This is an overview session that will help give some tips on best practices for creating your website. It will also demonstrate how the user's perspective should be taken into account when developing all the components of your site—from navigation, to image placement, and calls-to-action.

  Website User Experience- Session 1   
  Website User Experience- Session 2   
Back to Top
Search Engine Marketing Experience

Are you not seeing the results you want from your SEO program? Or maybe you’re just looking for some advanced tips to make it work even better? Sign up for Search Engine Marketing Experience, a hands-on lab where you’ll receive personal recommendations and tips from SEO experts. This special session is being held on Tuesday, October 12 at DMA10 in San Francisco. Andrew Beckman, CEO of Location3 Media, and Marty Weintraub, President & Founder, aimClear, are leading the lab. Choose from one of the following sessions, and register below. Be sure to include your URL so that Andrew and Marty can audit your site and come prepared with suggestions. Have Andrew audit your own site during this session! Register at http://www.location3.com/dma-2010-search-marketing-experience-lab

  Search Engine Marketing Experience- Session 1 
  Search Engine Marketing Experience- Session 2 
Back to Top