Session Information
DMA:2010 Annual Meeting
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Multichannel Workshop - Part IV
Track
:
Intensives
Program Code:
170
Date:
Sunday, October 10, 2010
Time:
1:00 PM to 2:25 PM
EST
Location:
122 / Lower Level
SPEAKER
(S):
Al Bessin, Partner, LENSER
Bill Nicolai, Sr. Partner, LENSER
Description
Part IV: Driving a Direct Business through High Value Tactics
1:00 P.M. – 2:15 P.M.
In highly successful multichannel businesses there are key strategies and techniques employed by top companies to achieve excellence. In this fast paced wrap-up session, we will discuss the top ten tactics guaranteed to maximize your results. Attendees will learn the best practices they need to master and prioritize within their company to be highly successful.
Learning Points:
• Learn most important fundamentals to yield the greatest improvement in ROI
• Prioritize traditional and emerging techniques to immediately impact business
• Avoid pitfalls of seductive but unproductive programs
1:00 P.M. – 2:15 P.M.
In highly successful multichannel businesses there are key strategies and techniques employed by top companies to achieve excellence. In this fast paced wrap-up session, we will discuss the top ten tactics guaranteed to maximize your results. Attendees will learn the best practices they need to master and prioritize within their company to be highly successful.
Learning Points:
• Learn most important fundamentals to yield the greatest improvement in ROI
• Prioritize traditional and emerging techniques to immediately impact business
• Avoid pitfalls of seductive but unproductive programs
Handout Online
