Part Iv: Direct Marketing Creative – What Does It Take to Be Successful?
1:00 P.M. – 2:15 P.M.
If you are the copywriter or approve creative, this session is filled with vital information for you. Do you know:
• What purchase drivers you should tap into?
• What fundamental rules you must understand to break through advertising clutter and focus attention on your offer?
• How to close the sale?
• What to do when you’ve got one last chance to make your copy impossible to ignore before you sign off on it?
Learning Points:
• Break through clutter and create promotions that sell
• Take away the risk of responding
• Evaluate and strengthen your creative