Session Information
DMA:2010 Annual Meeting
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Effectively Integrating Social into Your CRM Strategy
Track
:
Strategic Summit
Date:
Sunday, October 10, 2010
Time:
1:45 PM to 2:15 PM
EST
Location:
130 / Lower Level
SPEAKER
(S):
Keith Sedlak, Chief Marketing Officer, Meredith Integrated Marketing
Description
Effective use of social is no longer limited to managing your reputation online. It has fast become a very effective and integral part of a company or brand’s multi-channel CRM Strategy. We’ll share with you an approach that is enabling Fortune 500 companies like Nestlé and Chrysler to better identify, segment, and convert current and potential customers using social media.
No items are available for this session.