Interested in learning how to effectively incorporate mobile and text into your integrated marketing plans? Hear first hand how the American Red Cross used the mobile channel to galvanize its Haiti Relief efforts. More than $32 million was raised from $10 donations in six weeks, primarily from new supporters and with a mix of social and traditional media. With only 160 characters for each text reply, come see how the Red Cross made Text “Haiti” to 90999 the channel of choice for a younger generation and a catalyst for change within its own organization.