With consumers increasing the amount of personal information they share online– what they like, where they are traveling, who they are with – social networks provide a great opportunity for online publishers and marketers to target their audience with relevant information. Advertisers are increasingly buying on audience and marketers can now better utilize the data to help their advertisers reach exactly the target audience they are after. The problem is, how do you identify what is the right data and how can should a marketer be leveraging it to help monetize its social content? In this session, marketers and content providers will learn how to identify the right data to leverage and squeeze the most value possible out of a targeted audience.