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Session Information
DMA:2010 Annual Meeting
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Engaging Boomer Women: Driving action on Long Term Care Planning
Track : Unused Cross-Channel Marketing
Program Code: AM09-0196
Date: Wednesday, October 13, 2010
Time: 10:00 AM to 11:00 AM  EST
Location: 132 / Lower Level
CONTACT PERSON :
Emily Reagan, VP/Director Strategy & Insights, RTC Relationship Marketing
SPEAKER :
Kristin Hirst, Sr. Manager, Member Relationship Management, AARP
Description
Marketers will learn the importance of focusing on creative strategy, execution, and business processes to develop multichannel campaigns. This will enable the dissemination of corporate messaging through field channels via three objectives:
1) Addressing organizational pain points in developing communications
2) Capturing audience insights
3) Driving awareness and response

LEARNER OUTCOMES:
  • Learn how to deliver segmented communications across multiple channels
  • Learn how to translate consumer insights into creative strategies
  • Uncover best practices in executing national strategies locally

No items are available for this session.