Part II: Creating Irresistible Offers That Get a Response
2:00 P.M. – 4:30 P.M.
The foundation of direct marketing is the list, offer, and creative execution. “Make the right offer to the right audience at the right time” is a Golden Rule that is easier said than done. We’ll explore elements that make the offer irresistible and melt away buyer inertia. We’ll drill down into the components of an offer and show many real-life examples, including international award winners, to illustrate the advantages and caveats of offers.
Learning Points:
• How to select the right offer for your promotions
• How acquisition offers can impact your long-term revenue stream
• How to merchandise your offer to get maximum response