Session Information
DMA:2010 Annual Meeting
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Social Media: Where the Legal Guardrails Are and How to Use Them
Track : Corporate and Social Responsibility
Date: Monday, October 11, 2010
Time: 3:00 PM to 4:15 PM  EST
Location: 111 / Lower Level
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Charles Prescott, VP, Global knowledge Network Services, Direct Marketing Association, US
 Kenneth Rashbaum, Principal, Rashbaum Associates
Description
Social media are the new Wild West. Employees can innocently and instantaneously expose their companies to liability. Privacy, copyright, trademarks, trade secrets, product disparagement, unfair competition, libel. The law is evolving in this space at Internet speed. Practical tips on spotting issues, training, and managing complaints. Do-it-yourself tools and checklists provided.


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