Session Information
DMA:2010 Annual Meeting
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Email Marketing Workshop And Certification Program - Part III
Track
:
Intensives
Date:
Sunday, October 10, 2010
Time:
9:00 AM to 11:15 AM
EST
Location:
124 / Lower Level
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Matthew Pham, Senior Art Director, Responsys
Lisa Harmon, Principal, Smith-Harmon
Description
Part III: Let’s Get Creative
9:00 A.M. – 11:15 A.M.
Focusing on helping attendees execute on all elements of creative performance from content strategy to segmentation, this module will walk through the essentials of creative strategy and design, subject lines, landing pages and other optimization techniques. This module is rich with case studies and includes an interactive and fun portion in which the instructors will lead a game-show like review of campaigns that we are all familiar with and why some of them succeed and others fail!
9:00 A.M. – 11:15 A.M.
Focusing on helping attendees execute on all elements of creative performance from content strategy to segmentation, this module will walk through the essentials of creative strategy and design, subject lines, landing pages and other optimization techniques. This module is rich with case studies and includes an interactive and fun portion in which the instructors will lead a game-show like review of campaigns that we are all familiar with and why some of them succeed and others fail!
No items are available for this session.