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Session Information

DMA:2010 Annual Meeting

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Divide and Conquer: Using 1:1 Email Techniques to Increase Loyalty

Track : Ask the Experts

Date: Monday, October 11, 2010

Time: 12:30 PM to 1:30 PM EST

Location: Exhibit Hall

SPEAKER :

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Carolyn Goodman, President/Creative Director, Goodman Marketing Partners

Carolyn Goodman as the founder of Goodman Marketing Partners (GMP), Carolyn Goodman is an accomplished, widely recognized, and award-winning direct marketer and sought after speaker. She established the company in 2002 and under her direction it has been in a steady growth pattern with revenues doubling annually. During this time the firm has evolved from a group of seasoned direct marketing consultants into a full service organization that is designing and executing programs for an impressive group of clients including Autodesk, Wells Fargo Bank, KCSM-TV, KCSM-FM, Education Finance Partners, Tandberg, Bell Carter Foods, and Avecina Group. Her creative accomplishments have been recognized with a slew of awards including the Addys, Caples, Echos, Summits and several Stevie Awards for the best direct response campaign from the American Business Association. Goodman brings an exceptionally broad background of marketing expertise from her associations with leading direct marketing and advertising agencies throughout her career including Ogilvy & Mather Direct/SF, Cohn & Wells, SF, DDB Needham/SF, Chiat/Day, SF, 360 Group, San Rafael, Calif., and marketing management at Bank of America and 1st Nationwide Bank. Her client experience reads like a Fortune 500 list and includes Levi Strauss, Barclays Global Investors, University of Phoenix,Universal Studios Hollywood, Bell Canada, Royal Bank, Royal Trust, and Cellular One. Beginning in 1994 she was included in "Who's Who in American Women" and her firm was named one of the top 100 women-owned businesses in the San Francisco/Bay area. She is currently the Northern California Echo Ambassador, and serves as a judge for the DMA's prestigious International Echo Awards. " Nancy Gordon as Executive Vice President for ThankYou Network, Nancy leads the business unit and has overall responsibility for providing strategy, marketing, partner development, and technology services for the program.

Description

� Determine whether 1:1 segmentation in email marketing has a positive ROI.
� Learn how to cross sell and up sell effectively in email marketing.
� Design email for more effective open and click through rates.

No items are available for this session.