To get big results, you must understand consumer psychology and what really drives choices. More that 90% of our choices are based on unconscious reactions to images, messages, even colors. Unless you know how each element impacts consumers, you could be wasting value dollars. This session will share insights about consumer behavior, what gets their attention and makes them happy, and how to develop programs that create brand engagement, loyalty, and even passion. You�ll learn how to use color psychology, happiness factors, and more in this session which is sure to change the way you think about marketing.