Aside from a handful of CPGs, few name brands have implemented a fully integrated multichannel analytics and attribution program. In this session, we’ll discuss how brands such as Microsoft, CVS/Pharmacy, American Greetings and others have applied a successful multichannel approach to improve their marketing program efficiency by up to 30% and in return, recoup millions in revenue. Additionally, learn of the business planning, organizational and technical issues every brand must understand before adopting a multichannel solution.