Earlier this year, Pepsi’s announcement that it would not be televising an ad during the Super Bowl for the first time in 23 years made the whole world sit up and take note. For an advertising icon like Pepsi to move away from a focus on traditional media to engaging its customers through social media is a monumental shift of seismic proportions. Pepsi’s Global Director of Digital and Social Media, Bonin Bough, will talk with Moderator Carol Krol, Editor-in-Chief at DMNews, about this historic decision and the campaign that followed – Pepsi: Refresh Everything. This year they have launched even more stunning initiatives for its stable of brands, some of which Bough will be sharing during this conversation.