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Session Information
DMA:2010 Annual Meeting
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Heel to Toe: Payless's dual-purpose mobile ad network campaign
Track : Unused Leveraging Emerging Channels
Program Code: AM09-0168
Date: Wednesday, October 13, 2010
Time: 8:45 AM to 9:45 AM  EST
CONTACT PERSON :
Vanessa Horwell, PR Counsel, SmartReply
Description
This session, a case study, presents a real-world example of how a mobile advertising network campaign can deliver increased sales while silmultaneously develping a mobile database and building awareness for a brand. The efficacy of mobile ad networks when used in conjunction with moible marketing techniques is also examined.

LEARNER OUTCOMES:
  • Potential of a mobile ad network campaign to build a mobile database
  • The benefits of a comprehensive mobile marketing strategy for retail.
  • The effectiveness of mobile advertising networks in driving sales

No items are available for this session.