Session Information
DMA:2010 Annual Meeting
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Social Media: Where the Legal Guardrails Are and How to Use Them.
Track
:
Unused Leveraging Emerging Channels
Program Code:
AM09-0162
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
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SPEAKER
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Description
We will teach you how to recognize and avoid legal risks in your social media plans. Privacy violations, trade secrets, product disparagement, unfair competition, copyright and trademark violations, libel. Non-technical language and real and hypothetical cases will empower you to avoid pitfalls. Bring your plan for discussion and analysis.
LEARNER OUTCOMES:
- Learn how to react when mistakes have been made and complaints arrive
- Learn how to recognize the hidden legal risks in social media plans.
- Learn which risks generally lie in which kinds of sites.
No items are available for this session.