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Developing a Social Media Marketing Strategy to Maximize Consumer Engagement - Part 1
Date:
Saturday, October 9, 2010
Time:
10:00 AM to 12:30 PM
EST
PRESENTER
:
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about each speaker.
Heidi Cohen is President of Riverside Marketing Strategies, an interactive marketing consultancy. She previously held senior-level marketing positions at The Economist, Bookspan and Citibank. Cohen is a faculty member of New York University's Masters in Integrated Marketing program, and writes ClickZs Actionable Analysis column.
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Description
Successful marketing starts with a well thought out plan. This section will cover the theory and underpinnings of social media to enable students to create an effective social media marketing strategy that will help accomplish marketing and business goals.
No items are available for this session.