The medium may change, but the successful copywriter knows that people are still people and selling is still selling... even when you have only 140 characters to do it! Learn to apply time-tested ninja creative skills to new media challenges including:
14 universal hooks to grab any prospect in any medium.
Why Twitter and Facebook are going to make you a better writer.
Asking for the order: what copywriters can (still) learn from professional salespeople.
An imaginary conversation between legendary copywriter John Caples and Facebook founder Mark Zuckerberg.