Approaching the 2009 Holiday Season, Icebreaker worked with eROI to create a robust holiday email campaign aimed at driving US sales. This session recaps the details of all 11 emails used in the campaign, including metrics for each broadcast, and the overall results Icebreaker received by taking this carefully strategized, yet aggressive approach. Also included in the session will be trends and ideas you can take directly into your 2010 holiday email plans.