Bernice Grossman is a 2001 Silver Apple Award recipient for lifetime achievement in Direct Marketing and former DMA Business-to-Business Council Chair Person. She is a noted database expert, who started her consulting practice in 1983. She is a frequent speaker for The DMA, NCDM, and DM Business and Industry Conferences.
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Jerry Kosmachuk is Manager of Application Consulting for Neolane. Jerry has twenty years of information technology experience and over ten years of marketing, marketing systems, data warehousing and management experience. He has specialized in helping FORTUNE 500 companies improve and automate their marketing processes, create their data warehouse strategy,
Mike started his career a game programmer and designer, then a freelance consultant designing and producing multi-media applications, before joining Brann Software as technical director. Since co-founding Alterian in 1997 Mike, in his role as CTO, has been building marketing technology solutions for Alterian and its clients. He is one of the pioneers of column based analytical technology and has designed and built marketing databases for some of the largest companies in the world. Mike is an expert on technology enabled marketing and consults with partners and clients on driving cutting edge, multichannel marketing campaigns with a special focus on the integration of online communication. Mike is responsible for the market vision of the Alterian product range and the technology vision that underpins it. He is an accomplished conference speaker and regular industry commentator.
See how identical event-triggered marketing campaign requirements are addressed by three different companies. Learn how each vendor translates a set of requirements into a fully detailed event triggered data flow.