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Five Silo Busters for Social and Email Content
Program Code:
310
Date:
Monday, October 11, 2010
Time:
11:15 AM to 12:15 PM
EST
PRESENTER
:
Nick Einstein, Director of Strategic & Analytic Services,
StormPost, Datran Media
With over ten years of email marketing experience, Nick Einstein can safely be considered an industry veteran. Specializing in email and eCRM strategy, he has spent his entire career helping companies of all kinds leverage online channels to communicate more effectively with their customers and prospects. Einstein currently serves as Datran Media’s Vice President of Deliverability and Strategic Services, where he helps some of America’s top brands optimize their email and CRM programs.
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Description
Successful email marketing is rooted in a great content strategy. Social marketing is also founded on a great content strategy. Great customer experiences rely on great content. You’d think those natural synergies would bring email and social marketing closer together. Instead, too many organizations operate in silos. Your blog, email newsletter and social network outreach all rely on content that builds relationships, sparks conversations and sells product. Synergizing your content strategy across channels will directly strengthen customer connections, and increase the reach and recommendation value of existing content. Don’t recreate for each channel – repurpose and customize. This session will review five ways to bust the silo’s and tap the synergy for higher response and revenue.
No items are available for this session.