Session Information
DMA:2010 Annual Meeting
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Five Silo Busters for Social and Email Content
Track : Creative and Lead Generation
Program Code: 310
Date: Monday, October 11, 2010
Time: 11:15 AM to 12:15 PM  EST
Location: 125 / Lower Level
PRESENTER :
 Nick Einstein, Director of Strategic & Analytic Services, StormPost, Datran Media
Description
Successful email marketing is rooted in a great content strategy. Social marketing is also founded on a great content strategy. Great customer experiences rely on great content. You’d think those natural synergies would bring email and social marketing closer together. Instead, too many organizations operate in silos. Your blog, email newsletter and social network outreach all rely on content that builds relationships, sparks conversations and sells product. Synergizing your content strategy across channels will directly strengthen customer connections, and increase the reach and recommendation value of existing content. Don’t recreate for each channel – repurpose and customize. This session will review five ways to bust the silo’s and tap the synergy for higher response and revenue.


No items are available for this session.