What media do consumers spend the most time with? The Television is still the king of consumer media consumption.

Now, TV is becoming interactive.

The future of measurable TV is now. Learn how to leverage the interactivity possible from set-top-boxes in millions of homes, and how your ads can now have all the power of direct marketing’s measurability in a 30-second spot.

Imagine giving consumers the ability to request information, a product sample, or a coupon from the media in front of which they spend the most time. All with the push of one button.
Learn why Forrester Research has identified interactive TV as an emerging marketing channel for brands who need to demonstrate the “…stricter accountability that has driven direct marketing spending from the mail and digital eras.”
No more asking consumers to remember 800#s or URLs for later. Instant gratification for the consumer and measurable results for the marketer can now be had with the use of Canoe’s national interactive TV platform.