Many businesses still treat social media as a campaign or a short-term program designed to create buzz. Learn what happens when HP, one of the worlds largest technology companies, makes new media an integral part of its global B2B marketing strategy and leverages it to drive real business results.Many large enterprises still treat social media as a campaign or a short-term program designed to create buzz. Learn what happened when HP, one of the world’s largest technology companies, decided to make social media an integral part of its global B2B marketing strategy and leveraged it to drive real business results.
In this insightful session, Scott Anderson, Vice President of Customer Communications for HP’s Global Enterprise Business, will share how his team rolled out a global strategy that integrated social media into all of HP’s traditional marketing activities. This new marketing model has extended the reach of HP’s marketing messages globally while, also enabling a powerful model for engagement with HP’s enterprise customers.
Don’t miss this rare opportunity to learn how HP Enterprise harnessed the power of new media to build its conversational marketing strategy and the lessons it learned along the way.