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Email Plus: How to Integrate Email with Other Channels for Higher ROI
Date:
Sunday, October 10, 2010
Time:
9:15 AM to 10:15 AM
EST
PRESENTER
:
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about each speaker.
"Stephanie Miller is Vice President of Strategic Services for Return Path, the email performance company. She helps direct marketers in insurance as well as other B2B and B2C markets to drive higher response from email messages and value from the email channel.
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley.
She is also the co-author of Sign Me Up! A MarketerĀ¹s Guide to Creating Email Newsletters that Build Relationships and Boost Sales. "
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Description
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
No items are available for this session.