Part III: A Marketer’s View of List Targeting, Segmentation and Database Marketing
9:00 A.M. – 11:15 A.M.
Many marketers spend most of their time on the creative execution, but expert direct marketers know that even the most brilliant offer or creative execution will be a failure if it’s sent to the wrong people. Navigating the world of lists, segmentation and targeting can be like walking through a minefield – most of the mistakes made are not visible on the surface. Learn the essentials to ensure you aren’t wasting your budget.
Learning Points:
• Find lists that will actually work and don’t just sound good
• Targeting and segmentation can improve your ROI
• Build long-term profits and word-of-mouth with database marketing