Part III: Your Advantage: The Competitor Who Knows Grows
9:00 A.M. – 11:15 A.M.
In 1945, Paul Brown took over as the coach of Cleveland Browns where he built a library of game films that helped them win back-to-back NFL titles. Your ability to define hypotheses, rollout tests, and understand the results can still give you a similar advantage in your marketplace. We’ll discuss the culture, techniques and tools of a test-driven marketing team.
Takeaways:
1. Analytics: How to measure your success.
2. Do you have a testing culture? If not, what needs to change?
3. Assess the different types of testing.
4. Learn how to get the fastest results from testing now.
Exercise:
Plan your first A/B split test.