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Session Information

DMA:2010 Annual Meeting

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A New Marketing Mindset... Bridging Entertainment, Technology, and Marketing

Track : Keynotes

Date: Monday, October 11, 2010

Time: 8:30 AM to 10:25 AM EST

Location: Esplanade Ballrm 307

PRESENTER :

Scott Donaton, President & CEO, Ensemble, an Interpublic Company

SPEAKER (S):

Bret Michaels, Entrepreneur, Actor, Musician

Bret Michaels is, if nothing else, a true survivor. He has survived a lifelong battle as an insulin dependent diabetic, a well publicized near fatal car crash in 1994 and the countless musical trends and fads of the last two decades. "As soon as I ever start to just go through the motions I'll quit," confessed the 45 year old singer, songwriter, producer, director and actor in a recent interview. But there's little chance he'll even slow down let alone quit anytime soon. In fact, after more than 20 years in the business this award winning, multi platinum superstar's career continues to move at warp speed. As front man for the legendary rock band Poison, Michaels has sold 25 million records and scored an amazing 15 chartbusting Top 40 singles including "Talk Dirty to Me," "Something to Believe In," "Nothing But a Good Time" and the timeless #1 smash "Every Rose Has its Thorn." And in the new millennium Poison's music has been featured in such big screen flicks as "Mr. and Mrs. Smith," "Grandma's Boy" and "Deuce Bigelow-European Gigolo." They continue to be one of the industry's top grossing concert attractions and their 2006 "20 Years of Rock" CD was a bona fide Top 20 gold smash. Poison's most recent CD is 2007's "Poison'D" an album of cover songs that have influenced the band members over the years. Michaels has also produced and written material for other artists including Stevie Nicks. He wrote and produced the song "Love's a Hard Game to Play" which appeared on Nicks' platinum album "Timespace: The Best Of Stevie Nicks." More recently Michaels could be heard providing background vocals along with Phil Vassar on the Kenny Chesney/Uncle Kracker duet single "Last Night Again." In the mid-90s Michaels formed a film production company with actor Charlie Sheen. The partnership ultimately led to Michaels writing, directing and starring in several films including "A Letter From Death Row" which he executive co-produced with Sheen. As an actor, Michaels has made regular appearances on such hit television shows as "Yes Dear," "Martial Law," and "The Chris Isaak Show." And he has also co-hosted "Access Hollywood" and been a judge on the wildly popular "Nashville Star" program. Recently, Michaels has played for charity on "Don't Forget the Lyrics" winning $250,000 for St. Jude's Children's Hospital and Juvenile Diabetes Research Foundation. Setting his musical sights beyond Poison, Michaels released his debut solo album "Songs of Life" in 2003 followed by the rootsy, Americana flavored sophomore record "Freedom of Sound" in 2005. The current release, "Rock My World" was released in June 2008 and features a collection of Bret Michaels' solo songs that have been featured on the "Rock Of Love" television series. "Rock of Love with Bret Michaels" has been a enormous ratings winner for Vh1. The series has became the highest rated series on Vh1 and consistently won its time slot when aired, including multiple airings. Michaels is currently filming a third installment of the series aptly titled "Rock of Love Bus with Bret Michaels" as the singer is taking the show on the road this time. "I would play music whether I made it or not," Michaels told a journalist in 2002 and it's that commitment to his art that continues to keep him at the forefront of the entertainment industry.

Steve Stoute, Co-Founder & CEO, Translation LLC

Description

The ability to develop strategic, multi-faceted, multimedia relationships between brands and the entertainment industry is providing great opportunities to create new and innovative brand engagement with consumers. Hear how companies such as Snapple, HP, GM, Rocawear and Samsung are successfully engaging consumers and delivering stellar marketing ROI for these renowned brands. Scott Donaton, President & CEO of branded entertainment agency Ensemble will lead a conversation with marketing and entertainment�s finest: Steve Stoute, Co-founder & CEO of marketing firm Translation and Bret Michaels, Entreprenuer, Actor and Musician. Listen and learn about the impact entertainment has had on building brands and engaging consumers in way that is revolutionizing the way Madison Avenue markets to consumers.

No items are available for this session.