Session Information
DMA:2010 Annual Meeting
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Reinventing Interactive and Direct Marketing
Track
:
Cross-Channel Marketing
Program Code:
AM09-0059
Date:
Monday, October 11, 2010
Time:
11:15 AM to 12:15 PM
EST
Location:
133 / Lower Level
CONTACT PERSON
:
Natalie Zelinsky, Marketing Strategist, Pluris Marketing
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Hear from experts in SEO/SEM, Social Media and Interactive Direct Marketing to learn how new techniques and technologies allow you to engage your consumers with more relevance, resulting in significant improvements in ROI. This panel consists of contributing authors to Stan Rapp’s groundbreaking new book Reinventing Interactive and Direct Marketing.
LEARNER OUTCOMES:
- Hear how psychological research promotes multi-dimensional messaging.
- Identify techniques for driving higher relevance in digital messaging.
- Learn how to boost the number of qualified leads while reducing cost.
Handout Online
