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Direct Marketing's Birthrights To Today''s ROI-based Marketing
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
SPEAKER
:
David Selwood, Senior Vice President, Analytics, Javelin Marketing Group
Description
• How the tenets of direct marketing have become more important, but the tactics have changed completely
• How all marketing is now "data-based"
• How all marketing can now be on a continuous improvement loop (it's just not a closed loop)
No items are available for this session.