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Post Con Session # 3: Part I: State of Search and Social Media
Program Code:
1140
Date:
Wednesday, October 13, 2010
Time:
1:45 PM to 4:00 PM
EST
SPEAKER
(S):
Kevin Lee is an industry pioneer in Search Engine Marketing as well as a leader in digitally enabled cause marketing. His search engine marketing, display media and social media marketing experience comes from 17 years running Didit.com as its CEO. Kevin’s more recent venture We-Care.com, a cause marketing platform was founded in 2003 and has generated over five million dollars for nonprofits at no cost to the cause or supporters. Kevin has written three books on digital marketing and presented best practices in online marketing at over 400 conferences and events.
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Christine Churchill, President, KeyRelevance
Chrissy Towle, Sales Manager, National Agency Team, Google
Beckman oversees the strategic direction and business growth of SearchAdNetwork, providing insight into new market trends. His keen business and technology insight enable him to establish strategic alliances with companies that provide more value for existing clients. Beckman's previous speaking experiences include DMA07, three SES shows, DMDays, PubCon and T.R.A.F.F.I.C.
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Brent Custoras, SVP of Viral Marketing/Managing Partner, BlueGlass Interactive, Inc.
Marty Weintraub, CEO, aimClear
Description
Part I -- State of Search and Social Media
Gain an understanding of where search marketing and social media stand in the industry and where they are headed in the future so that you can fit these strategies into your marketing plan and budget. Learn the fundamentals of paid search, such as how to structure PPC accounts, which bid management tools to use. Learn about universal search and how local maps, videos and images are affecting SERPs and what it means for your business.
Learning Points
- Learn how to structure paid search accounts on major engines
- Learn how to utilize bid management tools
- Understand how to optimize for universal search