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Session Information
DMA:2010 Annual Meeting
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Executing on Analytics in Retail: Data Integration Throughout Programs
Track : Database, Measurement and Attribution
Program Code: AM09-0129
Date: Wednesday, October 13, 2010
Time: 8:45 AM to 9:45 AM  EST
Location: 122 / Lower Level
CONTACT PERSON :
Sarah Bourdeau, Manager, Public Relations, Merkle
PRESENTER :
Scott Cone, Vice President, Professional Services, Merkle
Description
This session will focus on best practices and what other industries are doing with respect to the management and execution of analytics in retail.

LEARNER OUTCOMES:
  • How retailers are applying best analytics to drive ROI
  • How to develop and grow retail analytic capabilities
  • Tangible examples of retailer using analytics to drive business impact

No items are available for this session.