Glenda Lehman Ervin is the Vice President of Marketing for Lehman’s and the daughter of company founder Jay Lehman. She is responsible for the advertising, marketing and media relations for the multichannel business. Ervin has been named a YMCA Woman of Achievement, as well as a Rainmaker, and in 2008 she received the Distinguished Sales and Marketing Award from the Sales & Marketing Executives International.
Paul Kalemkiarian, Jr. , President, the Wine of the Month Club. Serving many thousands of wine enthusiasts nationally for nearly 40 years, the Wine of the Month Club® is the granddaddy of all wine clubs. Founded by Paul Kalemkiarian Sr., the club’s goal was to take the guess work out of the fancy labels and expensive price tags. Since then it has become America’s most trusted source of unique and compelling wines from the world’s finest growing regions. A USC graduate, Paul Jr. purchased the Club from his father in 1989. Since then the club has grown substantially, adding premium wine memberships as well as maintaining his Classic membership. They rely on direct mail as their primary prospecting vehicle, and then cultivate customer loyalty through an aggressive and intriguing array of media including podcasts, streaming video in emails, facebook and YouTube, Twitter and more.
Carol Worthington-Levy is an 8-time DMA Echo Award winner in direct mail, catalog and eCommerce. Carol infuses strategic marketing intelligence into her clients’ work, with powerful results. She provides copywriting, design, and creative consulting for B2B and consumer clients, including automotive, travel, toys, medical and entertainment. Carol also contributes to marketing publications, and teaches at universities.
Description
You can’t look at a magazine without reading about it. You can’t open your email without seeing a webinar about it. Social Media is on everyone’s lips. But is anyone making any money at it? Join us for this fast-moving, candid presentation of what your peers are doing with these mediums.