Session Information
DMA:2010 Annual Meeting
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Post Con Session # 3: Part II: Fundamentals of Website Architecture, Analytics and Social Media
Track
:
Intensives
Program Code:
1190
Date:
Thursday, October 14, 2010
Time:
9:30 AM to 11:30 AM
EST
Location:
MA-Yerba Buena- Salon 1&2
SPEAKER
(S):
Brent Custoras, SVP of Viral Marketing/Managing Partner, BlueGlass Interactive, Inc.
Marty Weintraub, CEO, aimClear
Description
Part II -- Fundamentals of Website Architecture, Analytics and Social Media
Learn best practices for SEO-friendly site structure and designcontent, layout and site optimization basics. Learn how to properly implement analyticstrack click stream metrics, view results from different traffic sources, create funnels for sales/leads and more. Additionally, learn the fundamentals for social mediawhich networks to use, how to integrate efforts across all channels and best practices for the major networks. Finally, you can ask SEO experts about link development practices during a roundtable discussion.
Learning Points
- Learn to evaluate and optimize for paid, organic and maps traffic
- Learn how to engage and motivate your customers through social media
- Frank advice from link development experts
Learn best practices for SEO-friendly site structure and designcontent, layout and site optimization basics. Learn how to properly implement analyticstrack click stream metrics, view results from different traffic sources, create funnels for sales/leads and more. Additionally, learn the fundamentals for social mediawhich networks to use, how to integrate efforts across all channels and best practices for the major networks. Finally, you can ask SEO experts about link development practices during a roundtable discussion.
Learning Points
- Learn to evaluate and optimize for paid, organic and maps traffic
- Learn how to engage and motivate your customers through social media
- Frank advice from link development experts
Handout Online
