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ECHO Day- Planning To Win: A Discussion of Strategic Innovation Revealed in the 2010 ECHO Awards
Program Code:
770V
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
PRESENTER
:
Bob Knorpp, Host,
The BeanCast Marketing Podcast, Ad Age Outlook
Bob Knorpp is host of the The BeanCast Marketing Podcast (beancast.us) and Ad Age Outlook (adage.com/outlook). In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, Boehringer-Ingelheim, Wachovia and others. Bob is a member of the International ECHO Awards Board of Governors and is president of The Cool Beans Group. He is currently on assignment as a Strategic Consultant for Campfire, a marketing agency based in NY known for such ground-breaking campaigns as HBO's True Blood launch and Discovery's Frenzied Waters for Shark Week, as well as continuing work for Snapple, Harley-Davidson and others. Bob is based in New York.
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Description
ECHO Award winning campaigns are more than just pretty looks. They represent the epitome of strategic thinking in our industry. This panel session will comment on the strategic trends revealed by the 2010 winning entries, and discuss how forward thinking will drive results in the years to come.
No items are available for this session.