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Session Information

DMA:2010 Annual Meeting

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Integrating Online and Offline Data for Digital and Direct Marketing

Track : Thought Leadership Series

Program Code: 590

Date: Tuesday, October 12, 2010

Time: 8:45 AM to 9:45 AM EST

Location: 102 / Lower Level

PRESENTER :

Jonathan Margulies, Managing Director, Winterberry Group

SPEAKER (S):

Todd Greer, Senior Vice President for Customer Data Integration and Consumer Insight Products, Acxiom

Brad Terrell, VP & General Manager, Digital Media, Netezza

Anas Osman, Vice President, New Cardmember Acquisition, Discover Financial Services

Anas leads new cardmember acquisition strategies leveraging over 7Bn touchpoints across all marketing channels, card products, and behavior / risk segments. He also oversees marketing, engagement and post-booking profitability for these new cardmembers during their early tenure. Anas successfully introduced strategies to significantly increase new account profitability, even in light of the strong consumer economic headwinds and sweeping regulatory change (CARD Act). More recently, he recently launched consumer-empowering acquisition tools such as Find My Offer and Cardbuilder which enable prospects to be matched with customized offers based on their credit profile prior to applying and then allow them to modify these offers to meet their particular financial needs � both online and via phone. Prior to this role, Anas was Vice President of Marketing Strategy and Planning where he was responsible for responsible for maximizing the effectiveness of Discover Card�s marketing investments, leading Discover Card�s strategy, new initiatives/new product development, and competitive insight teams. In this role, Anas led the rapid development of the award-winning, nationally advertised initiatives including Discover Motiva Card (which pays consumers interest back for paying on time), interactive online tools such as the Paydown Planner and Big Purchase Planner. Other significant initiatives include market and product expansion into the Near Prime space and creating/converting to new network product tiers. Prior to joining Discover, Anas directed a number of strategic Internet initiatives at Capital One Financial as Head of Online Account Management. Previous experience includes serving as co-founder and CEO of XOLIA, an Internet marketer that pioneered a private-label, cost-per-account business model and delivered thousands of new accounts and valuable industry intelligence for clients such as Fidelity, E*Trade, and Citibank. XOLIA was acquired by Providian Financial�s Getsmart.com unit (PVN) in 2001 and ultimately sold to Lending Tree (TREE). Before XOLIA, he worked for Andersen Consulting as a consultant. Anas is an inventor for a business method patented on �Pay-for-Results based Marketing,� technology patent for �Neural Network based Decision Processor and Method,� and a pending patent for credit card rewards, �Rewarding Good Consumer Credit Card Behavior.� He has been a speaker at numerous industry conferences including Card Forum, Forrester Research Finance Forum, Midwest Direct Marketing Association, and Chicago Direct Marketing Association. Anas earned his M.B.A. the Kellogg School of Management and his B.A. in Economics from Northwestern University. He resides with his wife and children in the Chicagoland area.

Matt O'Grady, Executive Vice President � Audience Measurement, The Nielsen Company

Description

The world of data has changed irrevocably over the past 18 months. In this session Jonathan Margulies, Director at Winterberry Group, will discuss how the collection, integration and utilization of marketing data across offline and online channels has changed - becoming more predictive and more complicated at the same time. With a panel of industry leaders working with ad networks, publishers, data cooperatives and the technology platforms that power the new data engines, Mr. Margulies will break down the market, discussing legislative issues, pricing, ownership and the role of compilers, brokers and technology in the new data paradigm.

Key Takeaways:

No items are available for this session.