Session Information
DMA:2010 Annual Meeting
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What's Working Now: Email, Online and Direct Marketing Programs (BBPD)
Track
:
Acquisition and Lead Generation
Program Code:
AM09-0053
Date:
Monday, October 11, 2010
Time:
11:15 AM to 12:15 PM
EST
Location:
134 / Lower Level
CONTACT PERSON
:
Marisa Warren, Associate Director of Marketing, Worldata
PRESENTER
:
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about each speaker.
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Description
This fast-paced session will explore what offers work, what techniques work and what is driving strong direct marketing results now using emerging media, email programs, integrated initiatives and other marketing tactics. Gain insight from actual campaign results from successful and failed attempts at using these techniques in this must-attend program.
LEARNER OUTCOMES:
- Acquire measurable tactics for marketers to pull interested leads
- Gain insight on integrated DM initiatives based on actual campaigns
- Learn marketing tactics that hold long-term value and drive results
No items are available for this session.