Session Information
DMA:2010 Annual Meeting
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Leveraging CRM Tools to Drive Online Business Growth
Track
:
Retention and Loyalty
Program Code:
AM09-0225
Date:
Monday, October 11, 2010
Time:
11:15 AM to 12:15 PM
EST
Location:
224 - 226 / East Mezzanine
CONTACT PERSON
:
Daniel Coran, Speaker Coordination Manager, Unica Corporation
SPEAKER
(S):
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about each speaker.
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about each speaker.
Joe Cosentino, Director, Solutions Consulting, Unica
Description
The complexity of virtual marketing has grown exponentially in the last 5 years. To support successful online marketing, this industry growth and customer behavior shift now requires CRM (Customer Relationship Marketing) tools and machine intelligence decisioning to manage all aspects of customer lists, segmentation, engagement strategies, and scheduling. Social Media has added another complexity in the management of meaningful client relationships.
LEARNER OUTCOMES:
- Examine the key activities that a winning CRM system must manage well.
- Learn the must-dos for CRM success in the new social media world.
- Show how to best implement a CRM program for B2B or B2C companies.
Handout Online
