Session Information
DMA:2010 Annual Meeting
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Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices...Guaranteed - Part IV
Track
:
Intensives
Date:
Sunday, October 10, 2010
Time:
1:00 PM to 2:25 PM
EST
Location:
123 / Lower Level
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Douglas Stein, President, HMS National, Inc.
Eric Greenberg, Senior Vice President, Life Line Screening
Lisa Clawson, Senior Marketing Manager, Microsoft
Description
Part IV - Best Practice 5: Increasing the Power of Your Web and Social Media Experiences by 9X:
1:00 P.M. 2:15 P.M.
Brand new guidelines for delivering powerful Web and Social Media customer experiences which translate into significant increases in revenue and LTV
VOC Relationship Research findings regarding customers expectations for competitively differentiating Social Media and online experiences
Important guidelines and check-lists from best-in-class Social Media marketers: Threadless.com, Ford and AmieStreet.com regarding how they increased traffic, visibility, word of mouth and sales
How to leverage these learnings into:
9X increase in web site visits
Unprecedented engagement with customers and prospects via conversations versus sales pitches
Powerful Word-of-Mouth referrals.
3 Takeaways the Session Promises:
1. Learn how to deliver the best Social Media and Web customer experience
2. Understand what customers expect of a value added Social Media conversation and Community experience
3. Learn proven emarketing best practices from Threadless.com, Ford, and AmieStreet.com case studies.
Attendees are invited to bring their strategy questions and challenges for group or individual discussion.
1:00 P.M. 2:15 P.M.
Brand new guidelines for delivering powerful Web and Social Media customer experiences which translate into significant increases in revenue and LTV
VOC Relationship Research findings regarding customers expectations for competitively differentiating Social Media and online experiences
Important guidelines and check-lists from best-in-class Social Media marketers: Threadless.com, Ford and AmieStreet.com regarding how they increased traffic, visibility, word of mouth and sales
How to leverage these learnings into:
9X increase in web site visits
Unprecedented engagement with customers and prospects via conversations versus sales pitches
Powerful Word-of-Mouth referrals.
3 Takeaways the Session Promises:
1. Learn how to deliver the best Social Media and Web customer experience
2. Understand what customers expect of a value added Social Media conversation and Community experience
3. Learn proven emarketing best practices from Threadless.com, Ford, and AmieStreet.com case studies.
Attendees are invited to bring their strategy questions and challenges for group or individual discussion.
No items are available for this session.