Paper and print are often the focus for environmental continuous improvement in marketing. Print offers many environmental positives that could and should be part of any brand's sustainability advantage. Digital marketing, too, has numerous opportunities to improve its environmental credentials. From information technology that enables more efficient electronic message delivery and dialogue, to a "smarter" data center, which supports all channels of communications, marketers in the digital space can pursue strategies and practices that earn and measure a "green" return. If you’re a multichannel marketer (and who isn’t?) this session is a "must."