Part III -- Advanced Search and Social Tactics
Learn how to integrate search and social to increase ranking and drive more traffic. Learn about online reputation management, real-time search and how to use Digg and StumbleUpon for link baiting. Understand ad targeting on Facebook and LinkedIn, and how to create apps and events to promote your business. Discover high-quality tools—multivariate testing programs, keyword building tools, social media tracking and more.
Learning Points
- Learn how to manage your brand across all social media networks
- Discover the best tools for testing, researching and tracking
Learn how to create a mobile-enhanced website for on-the-go traffic
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