This exciting and informative two-day workshop and certification program provides marketers with the education, best practices, strategies and techniques they need to ensure that their email marketing programs achieve maximum success and are appropriately integrated into the multi-channel marketing mix today’s companies depend on for increased revenue and brand equity. The course is appropriate for marketers of all levels and supplements the general curriculum with vertical and category specific content.
Each workshop module breaks down into several parts and includes case studies and strategies that will help you achieve your marketing goals. Attendees that complete the two day workshop will receive a certificate of completion.

Saturday, October 9
Part I: Email Bootcamp
10:00 A.M. – 12:30 P.M.
Designed for all levels of email marketers, this basic training session will review the fundamentals of email that everyone needs to acquire, retain, build loyalty and win back customer relationships. It begins with best practices and ends by introducing more advanced topics that will be delivered later in the course.
• The Email Marketing Lifecycle in a Multi Channel World, and A-Z Email Strategy and Best Practices Review from acquisition and new member welcome programs to optimization techniques and ways to win back the fish that got away
• Setting and Achieving Goals Testing & Measurement Rules!