Who are online shoppers today and what media channels capture their attention? How can we better leverage social media? Receive a detailed, demographically-driven look into online shoppers’ mentalities, values, motivations, habits, attitudes and societal views through Vertis’ proprietary Customer Focus data, in-depth RISC analysis, and behavioral segmentation to help you better pinpoint your marketing message.
Learn the online shoppers’ answers to such questions as: How do you prefer to receive discount offers? (i.e. advertising inserts/ROP, direct mail, Internet, in-store, e-mail, etc.); and What media typically influences your buying? (i.e. TV, newspaper advertisements, catalogs, direct mail, e-mail, advertising inserts, Internet, etc). Are today’s online shoppers pathfinders or caretakers? Are they content in life or enthusiastically seeking change? Finally, experience Social Media 101 for the smart, integrated marketer, and learn why social media channels can no longer be ignored by analyzing the varying media and social media trends most popular today.