DMA:2010 Annual Meeting
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How Traditional Brands Are Successfully Engaging Millenial Moms in Digital and Social Media
Track
:
Brand and Social
Program Code:
1060
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
111 / Lower Level
SPEAKER
(S):
Seth Berk, Vice President, Business Development, Big Fuel Communications, LLC
Norma Blatto, CMO, Our365
Avi Savar, CEO, Big Fuel
Description
Moms today are wired, savvy and social. Brands must work hard to earn and keep their trust. Thoughtful handling of consumer data is the answer. What’s the right offer? When’s the right time? This session focuses on case studies from consumer brands that have developed a precise, needs-based dialogue to engender customer loyalty and sales.
No items are available for this session.