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Session Information
DMA:2010 Annual Meeting
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Multichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit
Track : Retention and Loyalty
Program Code: AM09-0224
Date: Wednesday, October 13, 2010
Time: 8:45 AM to 9:45 AM  EST
Location: 224 - 226 / East Mezzanine
PRESENTER :   Click the plus sign to see more detailed information about each speaker.
 Ken Dawson, Chief Marketing Officer, InfoCision Management Corporation
SPEAKER :
 Kim Garner, VP, ElementOne Application Consulting, TARGUSinfo
Description
In this session you will learn the value of contacting customers/donors through multiple channels on a regular ongoing consistent basis to drive behavior that will have a direct positive impact to your organization’s bottom line.

LEARNER OUTCOMES:
  • Multi-Channel contacts = least expensive mediums & higher retention
  • Reduce retention cost - filter your database for "likelihood to churn"
  • Using multiple contact channels dramatically lowers acquisition costs

No items are available for this session.