Session Information
DMA:2010 Annual Meeting
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Increase Response Amid Shrinking Budgets: A Multichannel Success Story
Track
:
Cross-Channel Marketing
Program Code:
AM09-0032
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
Location:
111 / Lower Level
CONTACT PERSON
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Description
Tough times demand that companies get the most from every marketing dollar. Learn how Savings Bank Life Insurance used advanced multichannel targeting to market smarter and cheaper. Don’t miss how SBLI took control of its marketing processes and multichannel campaigns – decreasing its direct mail budget while increasing response!
LEARNER OUTCOMES:
- Integrate direct mail, email and call centers with less staff/budget.
- Learn how prospect modeling improves results & database effectiveness.
- Learn how to use analytical tools to micro-target.
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