Session Information
DMA:2010 Annual Meeting
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Using a Metrics-Based Process for Generating Sales-Worthy Leads
Track
:
Acquisition and Lead Generation
Program Code:
640a
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
Location:
114 / Lower Level
CONTACT PERSON
:
Gina Varela-Domenichini, Global Advertising and Lead Generation Manager, Anritsu
SPEAKER
(S):
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about each speaker.
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about each speaker.
Gina Varela-Domenichini, Global Advertising and Lead Generation Manager, Anritsu
Description
Senior management wants more leads turned into sales revenue, and the sales force demands them to be "sales-ready." Learn how a metrics-based approach can optimize your contact strategy at every stage of the lead-conditioning process. This means less waste, and more sales faster, while reactivating “suspect” leads. This presentation includes a case history on how Anritsu Company used this approach to help the sales organization beat its sales-ready lead goal by 300%!
No items are available for this session.