Part II: Your Skills: Implementing Conversion Strategies
2:00 P.M. – 4:30 P.M.
If you’re spending a great deal of time optimizing your home page and landing pages, you may be missing a large number of conversions. Search engines make every page a potential landing page. Each has to engage the visitor and take them on a journey through helpful content to ultimately take action.
Takeaways:
1. The Layers of Web site optimization.
2. Identifying the pages you should optimize first.
3. Creating content scenarios.
4. Nurturing the considered purchase.
Exercise:
Design a content scenario for your Web site.