Click here to go to the previous page
ECHO Day- Creatively Superior: A Discussion of Creative Trends Revealed in the 2010 ECHO Awards
Program Code:
920V
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
SPEAKER
:
Bob Knorpp, Host,
The BeanCast Marketing Podcast, Ad Age Outlook
Bob Knorpp is host of the The BeanCast Marketing Podcast (beancast.us) and Ad Age Outlook (adage.com/outlook). In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, Boehringer-Ingelheim, Wachovia and others. Bob is a member of the International ECHO Awards Board of Governors and is president of The Cool Beans Group. He is currently on assignment as a Strategic Consultant for Campfire, a marketing agency based in NY known for such ground-breaking campaigns as HBO's True Blood launch and Discovery's Frenzied Waters for Shark Week, as well as continuing work for Snapple, Harley-Davidson and others. Bob is based in New York.
|
Description
ECHO Award winning creative is unusual because it is just as much the realization of actionable ideas as it is a celebration of art and copy. Join us as this panel of creative leaders takes a look at trends in creative tactics, and how winning ideas are transcending the mailer and ad to get the results.
No items are available for this session.