Session Information
DMA:2010 Annual Meeting
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Web Design for ROI: Testing Your Way to Success
Track
:
Creative and Lead Generation
Program Code:
AM09-0185
Date:
Monday, October 11, 2010
Time:
3:00 PM to 4:15 PM
EST
Location:
111 / Lower Level
CONTACT PERSON
:
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SPEAKER
:
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Description
Could you double your web site's conversion rate? The evidence shows that most site owners can, but they either don't know how or think it's beyond their ability. In this example-rich session, you will learn the strategic and practical guidelines for improving web site conversion rates and business performance.
LEARNER OUTCOMES:
- Discover how to prioritize design efforts based on projected ROI
- Find out how site testing and experimentation can unlock huge returns
- Learn how to use design to influence online persuasion and sales
No items are available for this session.