Session Information
DMA:2010 Annual Meeting
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The Do's & Don'ts of Marketing Best Practices
Track
:
Corporate and Social Responsibility
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 11:30 AM
EST
Location:
112 / Lower Level
SPEAKER
(S):
Senny Boone, SVP, Corporate & Social Responsibility, Direct Marketing Association
Jerry Cerasale, SVP, Government Affairs, The Direct Marketing Association, Inc.
Description
An overview of DMA’s Guidelines including the latest changes and highlights of key best practices. This includes DMA’s Commitment to Consumer Choice, DMAchoice.org site, marketing to children and other recent ethics concerns. Learn what you need to know to remain in compliance with laws, regulations, and DMA’s self-regulatory Guidelines.
Handout Online
